We’ll discuss in greater detail below how you can employ a viral referral strategy to promote your NFT airdrop. Many businesses in the web3 space have employed the referral tactic with great success. For example, users of Binance.com have been introduced to a new way of earning rewards by inviting their friends to join the platform. The double-sided reward works to give away $100 in trading fee credit when the referred friend registers for a Binance account and makes a deposit worth more than $50, to both the referrer and the referred friend.
Airdrops are often a batch transfer executed using ERC-1155, which allows an array of NFTs to be transferred to an array of wallets. These serums, which came in three distinct levels of scarcity -M1, M2, and M3 transform Apes into Mutant Apes, making the mutant Ape another NFT entirely and giving the holders the opportunity to sell this additional NFT. As of September 20, 2022, the floor price of a MAYC NFT is 14.4 ETH, with the cheapest ape costing nearly US$20,000. However, we notice that the specifications in each airdrop contract all have the same base functionality but different storage states.
In NFT communities, the financial self-interest FOMO game is oftentimes amplified even more. Holders of an NFT collection may find it valuable to belong to a locked Discord community wherein savvy investors trade information or provide tips to one another. NFTs hence double as a membership card for holders to cross the “velvet rope” and enter the private club. Prior to sending your Airdrop, you will have a final chance to review the details. Your server is now set up to handle requests from the Paper NFT airdrop endpoint.
- When you run an airdrop with Metacommerce, you benefit from three major gas saving techniques that allow creators to run cost-effective airdrop campaigns based on previous token-holdings.
- The double-sided reward works to give away $100 in trading fee credit when the referred friend registers for a Binance account and makes a deposit worth more than $50, to both the referrer and the referred friend.
- R_Block smashed its ICO token sale target and raised over $2.8 million in the process using the above referral strategy.
- Upon the initial drop, the parent-token ownership mapping is exactly the same as the child-token ownership mapping.
- Notice, we can pass any sized bitmap, however this can get costly with extremely large tokenIds.
To notify marketplaces that an airdrop has occurred and have the NFT show-up in owners’ wallets, we leverage EIP2309 by emitting the ConsecutiveTransfer event over all the tokenIds that the child-contract references in the parent-contract. Metacommerce deploys a single template contract with all the required function implementations at a cost of around 2,829,008 units of gas. This is a cost that is covered, in advance, by Metacommerce and there are no recurring costs until the template contract needs an upgrade. Enter the wallet address you want to be the owner of the contract, select the same network that your NFT collection contract is deployed to, and click Deploy Now. If a recipient wants to move the NFT to their own self-custodial wallet, all they need to do is click the “get transfer code” link in the original email that contains the NFT.
Paper joins forces with thirdweb
If they have a wallet address, they’ll be able to claim it directly to that wallet. If they don’t, Paper will spin up a non-custodial wallet for them tied to their email. Paper’s Airdrop API allows you to send NFTs at scale to both wallet and email addresses. They have a fleet of worker wallets that is optimized for scale, so you don’t have to set up your own infrastructure to do this.
Airdropping doesn’t cost gas or require any crypto, but it often requires a wallet address. While anyone can purchase and sell serum NFTs, you need to own a Bored Ape NFT in order to apply the serum. Therefore, anyone looking for minting the mutant apes would have to invest a significant amount of money in purchasing the Bored Ape NFT and the serum NFT. The other option is to purchase the mutant ape NFT directly from the secondary marketplace without going through the minting process. Metacommerce’s platform provides a seamless airdropping experience allowing creators to drop a collection to their community in a matter of minutes.
In this article we will be focusing on the final point – creators airdropping to existing holders of an NFT collection. If you have more than 50 email addresses you want to airdrop to, you can either batch them, or you can include them all in a single CSV file that you resubmit multiple times. The system will automatically skip the ones that have already been processed the next time you upload the CSV file. Member shares their unique referral link to friends inviting them to join R_Block’s airdrop and then the process is repeated. Your airdrop will now appear in the Sent Airdrops section of your dashboard.
Why airdrop NFTs by email?
However, up until now they have been prohibitively expensive to run. If you’re airdropping to a wallet, you just need to specify the address and it will get sent directly to it. With Unlock Protocol, creators and developers can airdrop NFTs to a user’s wallet, and notify them by email when the airdrop occurred. In this guide, I’m going to show you how to airdrop NFTs with just an email.No wallet required. Members are immediately shown the sharing screen and prompted to share their unique referral link to earn more tokens.
When they do that, they’ll receive a transfer code that is valid for a short period of time, that they can use to transfer the NFT from the email address into their self-custodial wallet. An NFT airdrop can be used as a reward for doing certain actions, for example, referring friends or completing social actions. Gamification is often used as a tactic in referral programs with the top referrers getting airdropped substantially higher value NFTs than the rest of the participants. Businesses can benefit from implementing an NFT airdrop that encourages or incentivizes purchases. The NFT could be given away as a freebie or they can be created to include resale royalties which give the creators a percentage of the sale price each time the NFT is resold. The BAYC team took snapshots of all BAYC NFTs prior to the airdrop.
- Member shares their unique referral link to friends inviting them to join R_Block’s airdrop and then the process is repeated.
- Here are two of the most common ways we see airdrops happening today.
- They are generally used as a marketing or promotional incentivization tool to add additional value and utility to their holders or to draw attention to a brand or experience.
- NFT airdrops allow for an additional touch point and could give holders access to certain products or services not available to the general public.
As the NFT collection circulation grows and the number of enthusiastic followers increases, it’s evident that the result of a strategically placed NFT airdrop is greater awareness. After all, the whole idea of an airdrop is to encourage people to embrace projects and boost participation. Upon the initial drop, the parent-token ownership mapping is exactly the same as the child-token ownership mapping. The mappings diverge when owners in the child-token start transferring away their airdropped tokens. We take advantage of this fact and change the ownerOf(tokenId) function in the EIP721-standard to redirect the ownerOf(tokenId) call in the child to read the parent mapping only if that tokenId has not been moved yet (through the transferFrom function). If it has been moved then we know that the ownership states have diverged and the ownership of a specific tokenId has been written to the child-contract’s local storage.
Airdrop
This guide will show you create a simple app to airdrop NFTs, without setting up your own infrastructure. This method works with both email addresses and wallet addresses. While the BAYC NFT collection has a total of 10,000 NFTs, there are twice as many variants, the mutant apes.
In order to save gas costs, the Metacommerce Airdrop deploys an airdrop template implementation with all the base functions and the creator just initialises a storage instance that points to that template through the clone factory. An NFT airdrop represents another form of building brand awareness. It’s an innovative way of brand storytelling and audience interaction through the features and characteristics encoded into blockchain smart contracts that add extra value to the holders. With an NFT airdrop, businesses can achieve significant brand exposure and increase their chances of attracting new customers.
In the Airdrop dashboard you are able to view the details of your Airdrops – both those that you are drafting and those already sent to owners. Adding this require will revert all calls that query for a tokenId that is not whitelisted, masking out the tokenId’s ownership from the parent contract. Notice, we can pass any sized bitmap, however this can get costly with extremely large tokenIds. However, most collections are under-enumerated and have less than 10,000 tokenIds. They are free to receive and appear in all owners’ wallets automatically and simultaneously.
If you dabble in NFTs, you’ve likely been airdropped an NFT at some point. They are generally used as a marketing or promotional incentivization tool to add additional value and utility to their holders or to draw attention to a brand or experience. Airdrops are in general a marketing stunt that involves an unsolicited sending of free coins, tokens, or NFTs to web3 wallet addresses. Member registers for the airdrop + referral program via the single signup widget on the landing page by entering their Telegram community username and connecting and verifying their wallet address. Collecting crypto wallet addresses is the main requirement for anyone wanting to participate in an NFT airdrop. Aside from being a nice gesture, airdrops are remarkably useful for branding.
WalletConnect in our React Native SDK
In this guide, we will show you how to airdrop NFTs to a list of recipients using the new Airdrop ERC721 smart contract! If you don’t already have an NFT collection, you can deploy one using our guide on how to create an NFT collection before getting started. In this tutorial, we have seen how to create a simple app that allows you to airdrop NFTs to an email or wallet address using Paper. If you’re airdropping to an email, the recipient will get an email that allows them to claim the NFT.
BAYC holders were then airdropped a total of 10,000 mutant serum NFTs. In the traditional method of creating airdrops, the creator needs to deploy both the implementation and storage of every new token. This is expensive if the creator seeks to run a series of airdrops.
As always, if you have any questions about airdropping NFTs by email, the community is here to help in the Unlock Discord. Crypto wallets are still intimidating to those new to the web3 space. (Heck, they’re intimidating to those who have been in the web3 space!) In contrast, pretty much everyone is familiar and comfortable with email. Furthermore, for a number of use cases, the “get a thing” or “send a thing” capabilities of email are enough, at least to get started. R_Block smashed its ICO token sale target and raised over $2.8 million in the process using the above referral strategy.
Maybe you’re an artist, musician, or other creator who wants to recognize your best fans. Maybe you have a gallery opening and you want to send a little something to the folks who were in attendance. Maybe you have an old-school email signup list for your band’s newsletter at the merch table at your gigs. All of those are great use cases for airdropping a special membership or recognition NFT by email to those who are your true fans and supporters. R_Block promotes its airdrop across its social media channels and encourages community members to register for the airdrop and sign up for an incentivized referral program (using ReferralHero’s web3 referral program platform). An NFT airdrop is a great alternative to traditional social media for businesses looking to connect with their community.
The search bar helps you to find the airdrop you are looking for. Inspired by ERC721A written by Azuki, we can reduce the cost of writing to storage significantly by representing NFT metadata structs with bitmaps. This will create a “package.json” file in your server folder.
An Example of a Viral NFT Airdrop
NFT airdrops allow for an additional touch point and could give holders access to certain products or services not available to the general public. Representing data through bitmaps allows us to achieve significant gas savings on writes. Through this, we were able to include the feature of running airdrop campaigns on a subset of token-holders instead of the entire collection, in a cost-effective manner. When you run an airdrop with Metacommerce, you benefit from three major gas saving techniques that allow creators to run cost-effective airdrop campaigns based on previous token-holdings. To do that, you need to run the setApprovalForAll function on your NFT collection smart contract; with the operator set to your airdrop smart contract address. In order for the smart contract to be able to airdrop NFTs to users, it requires the NFTs to be minted first and then approved for them to be able to transfer the NFTs from your wallet (from this collection).
Member visits the airdrop registration + referral program landing page which has the ReferralHero Widget installed. The landing page details the participation requirements, i.e. first become a community member. NFT airdrops could be used when gamers reach a certain level or earn in-game accessories.
